Profile consumers by the products they buy, the stores they frequent and the ad-supported media they use with Arbitron’s RetailDirect®. Our medium-market qualitative service delivers more than 30 major categories of consumer, media, retail behavior and out-of-home advertising exposure/commute patterns in 17 markets.
See the categories and markets covered by RetailDirect (PDF)
View the software compatibility chart
Profile consumers by the products they buy, the stores they frequent and the ad-supported media they use with the Arbitron Qualitative Diary service. This small-market qualitative service delivers key categories of consumer, media, retail behavior and out-of-home advertising exposure/commute patterns in 159 markets.
See the categories and markets included in the Qualitative Diary service (PDF)
Last updated: 10.6.11