Getting the Whole Picture

Traditional TV ratings only tell part of the story—and only count part of your audience. Arbitron Custom Research fills in the gaps that can contribute to your bottom line.

There’s No Place Like Out-of-Home

It’s not news to you that TV has gone mobile. You know that TV is not just consumed in the home and viewed on TV sets. You recognize that your traditional TV audience measurement service is missing a significant—and growing—part of your audience.
Arbitron Custom Research offers a number of opportunities to enhance your ratings by:

• Tracking out-of-home viewing
• Tracking time-shifted viewing
• Profiling video on demand (VOD) audiences
• Providing minute-level audience flow insights

It’s People Who Count

Arbitron’s proprietary Portable People Meter™ (PPM™) technology can automatically track an individual’s exposure to any audio signal.

The PPM device passively detects media exposure, no matter where the individual is—in an office, hotel, hospital, restaurant or bar, and no matter what device plays the broadcast—a computer, cell phone, PDA or TV.

The PPM system measures the person, not the household. This passive technology can also track the time of an initial airing—and if and when it was viewed at a later time.

Currency Counts, Too

Arbitron Custom Research provides currency-grade audience data so you can sell advertisers and ad agencies the total size and value of your audience, not just the part that sits at home.

More Than Ratings

To manage your station or network effectively and efficiently, you need more than just ratings. Arbitron Custom Research also provides:

• Audience exposure
• Audience profiles
• Audience engagement
• Advertising effectiveness studies
• Comparative media performance studies
• Advertiser and agency perceptual studies 

Fits Your Needs

Our custom research analysts work closely with you to develop a research plan that applies the most effective consumer and audience measurement tools available that address your specific business needs. 

Research Tools Available to You

There are a wide range of research methods available to help you secure the business information you need. Some of the custom research tools we use include telephone and Internet surveys, focus groups, video interviews and data fusion.

Client-Ready Reports

Arbitron delivers your custom research data in graphically appealing reports that you can easily incorporate into your own business presentations and promotional material.

Portable People Meter™ and PPM™ are trademarks of Arbitron Inc.
Last updated: 3.17.09