Some of the best reasons for participating in the radio ratings:

• You make your voice heard.
   
  
• You can express your opinions to local radio stations.
   
  
• It's your opportunity to let radio stations know what you listen to.
   
  
• It's fun and easy!

Remember, radio stations have no way of knowing who's listening or why they're listening. Stations depend on the radio ratings to help them make programming decisions.

That's where Arbitron comes in. We gather radio listening information from a select group of people in an area. Using this sample, we estimate the radio listening for the entire town or city.

All of this is done so that the radio stations in your area will have an idea of what you want to hear. Stations need to know what you listen to so they can better meet your needs. They respond to your input by improving their programming.

Your participation in the ratings helps determine what goes on the air. You are the most important part of this process, and you are the one who benefits most.

By participating in the radio ratings, you make your listening and opinions known to the people who have the power to make changes. We're looking forward to hearing from you!

Chris Johnson
Arbitron Ratings
9705 Patuxent Woods Drive
Columbia, MD 21046-1521
1-800-638-7091

© Arbitron Inc.