ARBITRON RATINGS WEB SITE PRIVACY STATEMENT

Arbitron Ratings is an information service used by radio stations to make programming and other decisions. Consistent with our corporate values of honesty, integrity and trust, Arbitron Ratings is committed to protecting the privacy of personally indentifiable information. In order to understand the manner in which Arbitron Ratings protects information provided to us via the Web site, please read the following Privacy Statement.

VISITORS

Visitors may access Arbitron Ratings' Web site and browse without providing personally identifiable information. Arbitron Ratings does not collect personally identifiable information when you visit this Web site.

Visitors are reminded that information regarding the identity of Arbitron diarykeepers is kept confidential and is collected offline. Arbitron, and anyone who is working with us on our research, will keep information about you and your household confidential.

Please note that the data we collect are considered our proprietary business assets and may be transferred if Arbitron or substantially all of Arbitron's assets are acquired by another company. We may also be required by law to release personally identifiable information under certain circumstances.

CHILDREN

In accordance with the Children's Online Privacy Protection Act, Arbitron Ratings does not solicit information from children on its Web site (under 13 years old). Arbitron does collect radio listening from children (minimum age 12), only with parental consent, through its diary, not on this Web site.

ADDITIONAL INFORMATION COLLECTED AUTOMATICALLY

As mentioned above, no personally identifiable information is captured when visitors browse Arbitron Ratings' Web site. Arbitron Ratings does obtain certain information each time a visitor logs onto the Web site. Examples of this type of information include the type of Internet browser being used, the type of computer operating system being used and the domain name of the Web site from which the visitor linked to our site.

COOKIES

When a visitor views Arbitron Ratings' Web site, we may store some information on the viewer's computer's hard drive. This information will be in the form of a "cookie" or similar file and can help us in many ways. For example, cookies tell us how often our Web site has been accessed from a particular computer, which helps us determine how frequently information on our Web site should be updated. With most Internet browsers, you may erase cookies from your computer hard drive, block all cookies or receive a warning before a cookie is stored. If you block or delete the cookies, you may have difficulty accessing certain information on the site.

SECURITY

To prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information, Arbitron Ratings implements procedures to safeguard and secure the information that is collected online. Although Arbitron Ratings will use reasonable efforts to safeguard the confidentiality of the information, transmissions made by means of the Internet cannot be made absolutely secure. Arbitron is not liable for disclosure of the information supplied due to errors in transmission or unauthorized acts of third parties.

GOVERNING LAW

This Policy, the laws of the State of New York and the United States shall govern any issues related to this Privacy Statement.

CONTACT INFORMATION

If there are any questions or concerns about the privacy policy, please contact us at questions@arbitron.com.

UPDATES

Arbitron may revise this Privacy Statement from time to time, and visitors are invited to check back periodically.

Last revised 4/02