How America Listens to Radio
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Nearly 94% of Black consumers aged 12 years and over listen to the radio each week—a higher penetration than even the general radio market. Radio reaches Black audiences everywhere they are: at home, at work, in the car and in other locations.
Black Radio Today 2011 documents the listening patterns and format preferences of Black consumers across America. This year’s edition has new Scarborough qualitative data that underscores the economic impact that Black radio listeners have in the consumer marketplace.
Other Radio Today Reports:
Hispanic Radio Today
Radio Today (general)
Network Radio Today
Public Radio Today
Puerto Rico Radio Today