The Arbitron In-Flight Media Study:
Exploring Frequent Flyers’ Engagement with Airline Magazines and In-Flight TV
Airline in-flight media, such as in-flight magazines and television programming,
are widely read or viewed by frequent flyers, according to The Arbitron
In-Flight Media Study, a custom research study conducted
on behalf of Pace Communications, the publisher of the airline magazines for
Delta Air Lines, United Airlines and US Airways. The study examines the
effectiveness of in-flight magazines and television as marketing tools to reach
affluent travelers.
Download
The Arbitron In-Flight Media Study: Exploring Frequent Flyers’ Engagement with Airline Magazines
and In-Flight TV (PDF)
Highlights from the study:
- The majority of frequent flyers read the airline’s in-flight magazine.
- On a general flight, airline magazine readers estimate they spend an average
of 31 minutes with the publication.
- Most readers feel they pay closer attention to the in-flight magazine because
they are on a plane.
- Sixty-eight percent of readers have acted upon information they saw in
the in-flight magazine
- More than half of frequent flyers usually
watch the in-flight television programming when it is available.
